Black Rifle Coffee Company Review: Is It Worth the Hype?
Black Rifle Coffee Company (BRCC) has become a phenomenon, capturing the attention of coffee enthusiasts and gun owners alike. But is it just a marketing gimmick, or does the coffee actually live up to the hype? Let's dive into a comprehensive review of BRCC, exploring their coffee, values, and overall experience.
What is Black Rifle Coffee Company?
BRCC was founded in 2014 by former Green Beret Evan Hafer, who wanted to create a coffee company that reflected his values of service, patriotism, and hard work. They pride themselves on offering "high-quality coffee for hard-working Americans" and donating a portion of their profits to veterans and first responders.
Black Rifle Coffee: A Taste Test
BRCC offers a variety of roasts, blends, and single-origin coffees, catering to different preferences.
Here are some highlights from our tasting experience:
- Black Rifle Blend: A bold and robust blend, perfect for those who prefer a strong, full-bodied cup.
- Double Black: A dark roast with a smoky, almost chocolatey flavor. It's rich and satisfying, but might be a bit too intense for those who prefer milder coffees.
- Original Cold Brew: Smooth and balanced, with a hint of sweetness. It's a great option for those who enjoy cold brew, or for those who prefer a less intense coffee experience.
Overall, Black Rifle Coffee is well-roasted and flavorful, offering a range of options to suit various tastes.
Beyond the Beans: Black Rifle Coffee's Brand and Values
BRCC's marketing strategy is bold and often controversial, with a strong emphasis on American patriotism and military themes. This approach has resonated with many, but has also drawn criticism from those who find it excessive or even offensive.
Here's a breakdown of the pros and cons:
Pros:
- Strong brand identity: BRCC has successfully cultivated a strong and recognizable brand, appealing to a specific audience.
- Support for veterans: They donate a portion of their profits to veteran and first responder organizations, which is a commendable initiative.
- Commitment to quality: They use high-quality beans and roasting techniques, resulting in delicious coffee.
Cons:
- Controversial marketing: Some find BRCC's marketing tactics to be overly political or aggressive.
- Limited product diversity: While they offer a variety of roasts and blends, they lack the extensive selection of some other specialty coffee companies.
- Higher price point: BRCC's prices are generally higher than other coffee brands.
The Verdict: Is Black Rifle Coffee Worth It?
Whether or not Black Rifle Coffee is "worth it" depends on your individual preferences and values.
If you're looking for:
- High-quality coffee with a strong flavor: BRCC delivers.
- A brand that aligns with your patriotic values: BRCC might be your cup of coffee.
- A company that supports veterans and first responders: BRCC is a good choice.
If you're looking for:
- A politically neutral brand: You might find BRCC's marketing off-putting.
- A wide selection of coffee beans and brewing methods: You might be better off with a more specialized coffee company.
- The most affordable coffee on the market: You can find cheaper options.
Ultimately, the best way to decide is to try BRCC coffee for yourself. Sample their different blends and see if it resonates with your taste buds and values.
